<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[CRISTOFER DI CANITO]]></title><description><![CDATA[Cristofer Di Canito]]></description><link>https://www.cristoferdicanito.com/journal</link><generator>RSS for Node</generator><lastBuildDate>Thu, 15 Oct 2026 06:30:01 GMT</lastBuildDate><atom:link href="https://www.cristoferdicanito.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[NON VOLEVO CREARE UN'ALTRA AGENZIA.]]></title><description><![CDATA[Volevo costruire qualcosa di più grande del posto da cui sono partito. Per anni ho lavorato nel marketing come fanno molte aziende. Un cliente aveva bisogno di qualcosa. Un servizio veniva offerto. Un prezzo veniva concordato. Il lavoro veniva fatto. Poi arrivava il cliente successivo. E il ciclo ricominciava. Ma da qualche parte lungo il percorso, mi sono reso conto di una cosa. Non volevo passare la vita semplicemente a vendere servizi. Volevo costruire. IL PROBLEMA DEL VENDERE SERVIZI Le...]]></description><link>https://www.cristoferdicanito.com/it/post/non-volevo-creare-unaltra-agenzia</link><guid isPermaLink="false">6a9e84f8b32be53ebf286c5c</guid><pubDate>Sat, 19 Sep 2026 11:22:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ba9def_4ed5295b203944c6a573790fb43ed069~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cristofer Di Canito</dc:creator></item><item><title><![CDATA[NO QUERÍA CREAR OTRA AGENCIA.]]></title><description><![CDATA[Quería construir algo más grande que el lugar donde empecé. Durante años, trabajé en marketing de la misma manera que muchas empresas lo hacen. Un cliente necesitaba algo. Se ofrecía un servicio. Se acordaba un precio. Se realizaba el trabajo. Luego llegaba el siguiente cliente. Y el ciclo comenzaba de nuevo. Pero en algún momento, me di cuenta de algo. No quería pasar mi vida simplemente vendiendo servicios. Quería construir. EL PROBLEMA DE VENDER SERVICIOS Los negocios no se despiertan...]]></description><link>https://www.cristoferdicanito.com/es/post/no-quer%C3%ADa-crear-otra-agencia</link><guid isPermaLink="false">6aa028ab0b7eb15425f1417c</guid><pubDate>Sat, 19 Sep 2026 11:21:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ba9def_4ed5295b203944c6a573790fb43ed069~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cristofer Di Canito</dc:creator></item><item><title><![CDATA[I DIDN'T WANT TO BUILD ANOTHER AGENCY.]]></title><description><![CDATA[I wanted to build something bigger than the place where I started. For years, I worked in marketing the way many companies do. A client needed something. A service was offered. A price was agreed. The job was done. Then the next client arrived. And the cycle started again. But somewhere along the way, I realised something. I didn't want to spend my life simply selling services. I wanted to build. THE PROBLEM WITH SELLING SERVICES Businesses don't wake up thinking about buying advertising....]]></description><link>https://www.cristoferdicanito.com/post/journal-i-didnt-want-to-build-another-agency</link><guid isPermaLink="false">6a9e8391ff2777f8cf4546e5</guid><pubDate>Sat, 19 Sep 2026 11:12:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ba9def_4ed5295b203944c6a573790fb43ed069~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cristofer Di Canito</dc:creator></item></channel></rss>