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STORY | CRISTOFER DI CANITO
00:02:02
I DIDN'T HAVE A PLAN.
I HAD A VISION.
At 19, I almost stumbled into the world of communication by accident.
I didn’t know yet where it would take me.
I only knew that I wanted to build something big.
THE JOURNEY
make your dreams the everyday reality
19 years
Marketing & Communication
2016
YOUCOM | the origins | today the transformation
2025
WINCLO | MILAN
2026
MFE | MEDIASET
TODAY
BUILDING THE ECOSYSTEM
THE TERRITORY
WAS MY START.
NOT MY LIMIT.
I USED TO
WATCH
MEDIASET.
NOW I'M INSIDE IT.
I BUILD
WHAT'S NEXT.
Different brands. A common vision.
Building an ecosystem capable of putting tools, media, and opportunities into the hands of businesses that for too long have been seen as accessible only to the big players.
ONE VISION.
MANY BUILDS.
MAKE IT POSSIBLE
STILL
BUILDING.
What you've seen so far isn't the finish line.
It's the point to start again from.
WHAT ARE
YOU BUILDING?
Do you have a brand, an idea, a project, or an opportunity you want to take further?
Tell me about it.
We start from there.
TELL ME ABOUT YOUR PROJECT →
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